In order to expand its impact within global fashion industry, Red Carpet Green Dress (RCGD) has collaborated with Lenzing’s new luxury brand Tencel Luxe to launch a range of eco-couture textiles. The launch will deliver a game-changing solution to fashion world, particularly red carpet fashion, which lacks a comprehensive range of natural material solutions.
The RCGD X Tencel Luxe textiles will be unveiled on the 92nd Academy Awards red carpet as couture gowns worn by actress Léa Seydoux (Spectre, Bond: No Time to Die), and Oscar nominated producer Elena Andreicheva (Learning to Skateboard in a Warzone- If You’re a Girl).
A stunning design created by leading ethical luxury designer Benedetti Life was featured at the Red Carpet Green Dress pre-Oscar Gala in Los Angeles on February 6. Also representing the campaign and making a sustainable style statement on the Oscars red carpet will be Golden Globe & BAFTA nominee Kaitlyn Dever (Booksmart & Unbelievable).
RCGD is a women-led global change-making organisation founded by leading environmental advocate, Suzy Amis Cameron. RCGD has delivered its noteworthy Oscars red carpet design initiative with the Annual Academy Awards for over a decade, dressing ambassadors such as Naomie Harris, Emma Roberts and Lakeith Stanfield in sustainable formal wear.
“When we started the Red Carpet Green Dress journey 10 years ago, the hunt for textiles was both challenging and a cause for reflection,†said Suzy Amis Cameron, founder of RCGD. “Sustainable fabrics were just not easy to find, and even with dedicated resources, finding the right fabric for an Oscars worthy gown nearly proved impossible. Fast forward 10 years and sustainable fashion has become the mainstay we always knew it would.â€Â
RCGD has collaborated with some of the top fashion brands from around the world including Louis Vuitton, Vivienne Westwood, Reformation and Armani, and has delivered global student-focused programmes with fashion colleges including Esmod Paris since 2009. RCGD will now take its work beyond the red carpet to create an industry movement with its partnership with Tencel Luxe.