Rabatex drafting blueprint for strategic growth

admin April 8, 2019 12:00 am 53

Incepted in 1962, Rabatex is one of the most successful companies operating in the Indian textile market today. Started with basic sectional warping machines and storage solutions, the company has grown and developed solutions to cater to a wide range of customer needs. The company has grown with a steady rate and has maintained a grip on the market. It has escalated by 32 per cent compared to the previous year. Rabatex has also diversified business portfolio in real estate, gearless motor and equipment for elevator industries, distribution of solid waste and water filtration plant.

Rabatex originally started as a component manufacturing unit. In early 80s, the company entered the domain of basic sectional warping machines which worked at lower speeds for fine detailing. Eventually they shifted to added automation in the existing machines and new machines. The company ventured into manufacture of material handling equipment in the late 80s, and direct warping machines in mid 90s. In the same period, the company added fully automatic sectional warping machines and advanced battery-operated material handling equipment. They also ventured into storage management solutions.

In 2004, Rabatex introduced single end sample warping machines and developed customised solutions for technical textiles, by developing the poly beamer. They also developed special customised machines for geo textiles, carbon fibres and glass fibres. They also introduced customised sectional warping machines for industrial applications in the same period.

In 2014, the company brought ultrasonic reed cleaning machines and advanced single end sizing machines to the market. These machines could be used for both combined sizing and multi end sizing where a number of threads can be sized at a time. In the warping sector, the company came up with advanced 18 axis control sample warping machines in 2015.

Rabatex has always been one of the companies who not only promise innovation but has delivered it, through its state-of-the-art technology, and new additions to its portfolio in regular intervals. The company moves ahead by keeping their focus on sampling and sizing machines for weaving industry, as well as on sample warping machines.

The company not only holds a wide share of the Indian market, it has made a name for itself in the international markets as well. However, the company has introduced more products in the Indian market. The company has its reach over twenty eight countries across the globe. Almost 23 per cent of the total sales is devoted to exports, which is a significant number considering the increasing potential of this business.

In totality there are four fully functioning Rabatex manufacturing units devoted to manufacture the best machinery and technology possible. According to Haresh Panchal, who is currently the Managing Director of Rabatex, another plant is being set up in an area of 50,000 square meters, which would be devoted entirely to material handling and storage equipment.

In an innovation driven company like Rabatex, research and development (R&D) plays a very crucial role. To maintain its innovation standards and produce state-of-the-art technology, the company maintains a fully owned R&D centre, to come up with new products almost every year. The company has witnessed two-digit growth in the past several years, and has increased the services it provides. One of the most important facility that every manufacturer and retailer has to take care of is the after sales service. Rabatex provides its clients the best after sales services. They have professionally handled this segment even before it was of much importance in the textile industry. Their client-focused services have aided in their growth and have proved of great importance in the reputation they enjoy.

The company has its service centres in majority of the Indian cities, and is operated by a team of 180 competent professionals. With a strong strategy and efficient leaders, the company aims to realize its full potential in the Indian market for the current products available in their portfolio and to make a strong foundation for the new products that are yet to enter the market.

In the near future, Rabatex also is working towards increasing the exports to 35-40 per cent of the total sales. One of the major dilemmas of a customer who wishes to buy machinery is, to invest in imported machinery or to go for domestic ones. According to Panchal, the machines and technology available in the market are all certified and a customer must choose the product that has worked for them and the company that provides proper assistance in the machinery selection process as well as excellent after sales services at economic cost.

Adding on to this, he said, â€œRabatex we have never had disappointed customers and have received repeat orders from the new customers. This means that our product performs. Unnecessarily expensive machinery does not insure quality. It is only experience, proper R&D and knowing the customerâ€™s requirement that makes all the difference.â€

With its elaborate client base and exceptional innovation and technological developments, Rabatex is prepared to set its best foot forward at ITMA Barcelona 2019 (Hall No. 4 /Stand No. D 215) event and take the next step towards growth and success in the textile industry. Rabatex will display advanced sample warper, single end sizing, sectional warper, electric beam carriers, ultra sonic reed cleaning machine at ITMA 2019.

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