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OrganoClick launches OrganoTex Textile in Benelux

Sep 02, 2020
OrganoClick launches OrganoTex Textile in Benelux

OrganoClick has since several years supplied biodegradable industrial impregnation products for textiles under the brand OrganoTex. Now, the products OrganoTex Textile Waterproofing, OrganoTex BioCare Sport Textile Wash and OrganoTex Wool & Down Wash are launched in Belgium, Netherlands and Luxembourg with Ideavelop BV as sales and distribution partner.

OrganoTex Textile Waterproofing Spray-On and Wash-In has been developed during several years and have been designed to give good water repellancy yet being biodegradable. The product is based on OrganoClick’s patented and awarded technology for modification of textile fibres and is totally free from the problematic perfluorinated compounds (PFAS), cyclic siloxanes and isocyanates that is often used in textile impregnations. Several of these chemicals are thought to be cancerogenic and hormone disruptive, as well as being bioaccumulative in nature.

In 2018, OrganoTex was launched as a textile impregnation product for consumers used for making garments and fabrics water repellent. In Sweden, the products are sold by outdoor/sportsretailers such as Naturkompaniet, Alewalds, Skistar, Team Sportia, etc. The products were launched in Finland, Norway and Denmark in 2019.

"We think it is very exciting to launch our products in the Benelux Market. With Ideavelop BV as our sales and distribution partner, we will have a strong and experienced partner with customers within most outdoor and sport retailers in Belgium, The Netherlands and Luxembourg. Through them, we reach the group of environmentally conscious outdoor loving consumers that has a great need of water repellent garments but also want to take care of the environment,” Susanne Karlsson, sales manager OrganoTex, at OrganoClick AB, said in a press release.

The Benelux outdoor market is often used as start market for innovative products on the European mainland market. Ideavelop BV is since 1997 a well-established distributor/agency with its own sales force that covers the whole Benelux market of retailers within outdoor and sport goods. Ideavelop BV sees OrganoTex as a great addition of their sustainable brand portfolio which consists of brands like Icebreaker, Hydroflask, AKU, Blueloop Originals, Schöffel, Macpac, Mpowerd, phil&teds and mountain buggy. OrganoClick has signed a distribution agreement under which Ideavelop BV will sell, distribute, and keep the products in stock for the Benelux countries.