Huntsman Textile Effects has extended its HIGH IQ® performance assurance programme to help mills, brands and retailers meet consumer demand for garments with durable moisture management. HIGH IQ® Cool Comfort performance programme is built on the industry’s broadest and most advanced moisture management agents to deliver durable, long-lasting performance.
As consumers around the world adopt more active lifestyles and outdoor activities, the need for cool, dry and comfortable sports and athleisure wear is on an upward trend.HIGH IQv Cool Comfort performance programme allows garments to breathe, while at the same time, transports moisture away from the body. This ensures consumers can stay cool, dry and fresh throughout. The unique technology supports accelerated evaporation, ensuring garments dry quickly for long-lasting comfort.
“Today’s consumer seeks comfort and performance in their active lifestyle. With Huntsman’s HIGH IQ® Cool Comfort performance assurance programme, we offer durable moisture management so your garment remains breathable, stays cool and attains the comfort of cotton. Unique quick-dry properties created by the natural microclimate of the garment help to reduce post-exercise chill, making the effects highly suitable for sports and active wear,†said Lee Howarth, Global Marketing Manager, Huntsman Textile Effects.
Only mills that meet Huntsman’s stringent requirements earn the right to use the HIGH IQ® performance assurance hang tags as point-of-sale product branding. Updated hangtags and promotional materials are available to support mills and brands in communicating the benefits of the HIGH IQ® Cool Comfort performance assurance programme.
The technology that drives the HIGH IQ® Cool Comfort programme complies with the requirements of bluesign® for safe and sustainable textile production. Furthermore, fabrics produced with HIGH IQ® Cool Comfort moisture management are suitable for STANDARD 100 by OEKO-TEX® certified textile products. The global leader in intelligent effects, Huntsman Textile Effects developed the HIGH IQ® global performance assurance programme to help mills, brands and retailers produce high-performance textiles with built-in sun protection, freshness, friction protection and water repellence, in bright whites and colour that lasts. The programmme is based on innovative dyes and effects and unparalleled technical support and application know-how from Huntsman Textile Effects to help mills improve their productivity and competitiveness.