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HEIQ, The Lycra Company launch Lycra FreshFX in China

Sep 24, 2021
HEIQ, The Lycra Company launch Lycra FreshFX in China

Wilmington, USA

Textile technology innovation leaders, HeiQ and The LYCRA Company, today announced they will be introducing LYCRA freshFX brand with HeiQ technology for the China market.

Steve Stewart, chief brand and innovation officer, The LYCRA Company, said that LYCRA freshFX brand with HeiQ technology is the first product resulting from a collaboration between The LYCRA Company and HeiQ that was announced in July. He added that the goal of this partnership is to combine strengths to bring more market- relevant, innovative and sustainable textile technologies to consumers more quickly.

Garments made with LYCRA freshFX brand with HeiQ technology will offer consumers the renowned LYCRA fibre benefits of lasting comfort, fit and shape, combined with HeiQ’s freshness and hygiene textile technologies. From odour absorption, antimicrobial to antiviral, with bio-based, mineral-based and silver-based technologies, HeiQ provides a comprehensive product range, now available with fabrics made with LYCRA fibre.

LYCRA freshFX brand with HeiQ technology can be used in activewear, athleisure apparel, personal protective equipment, socks, underwear, wovens, and non-apparel uses. The HeiQ finishes are applied directly to stretch fabrics made with LYCRA fiber branded spandex. LYCRA freshFX brand with HeiQ technology can be customized to exact consumer needs via antiviral, antimicrobial, or anti-odour technology options.

Fabrics featuring this technology are tested to ensure they meet the relevant national Guobiao (GB) standards for China as well as the established quality standards of both The LYCRA Company and HeiQ. Once certified, garments are eligible for identification at retail via physical or virtual hangtags. Both HeiQ and The LYCRA Company will be exhibiting at the upcoming Intertextile Shanghai.

The LYCRA Company innovates and produces fibre and technology solutions for the apparel and personal care industries. Headquartered in Wilmington, Delaware, The LYCRA Company is recognized worldwide for its innovative products, technical expertise, sustainable solutions, and unmatched marketing support. The LYCRA Company owns leading consumer and trade brands: LYCRA, LYCRA HyFit, LYCRA T400, COOLMAX, THERMOLITE, ELASPAN, SUPPLEX, and TACTEL. The LYCRA Company’s legacy stretches back to 1958 with the invention of the original spandex yarn, LYCRA fibre. Today, The LYCRA Company focuses on adding value to its customers’ products by developing unique innovations designed to meet the consumer’s need for comfort and lasting performance. 

Source: HEIQ Press Release

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