The Swiss textile technology innovator HeiQ and sustainable outdoor clothing brand Patagonia have teamed up for an exclusive strategic research partnership to explore novel ways for a sustainable textile finishing technology to achieve breathable and durable water repellence (DWR). Patagonia was recently recognised for contribution in waste reduction.
Matt Dwyer, Director of Material Innovation and Development at Patagonia, said, “A central component to Patagonia’s Material Innovation Strategy is to minimise the proliferation of toxic chemistries. However, we will not be successful unless we also achieve the quality and performance that our customers demand. Shattering this status quo for DWR is of paramount importance to Patagonia, and calculated partnership is a key means of doing so. After Patagonia conducted an exhaustive DWR exploration, HeiQ emerged as a natural partner in its ability to conduct world class research while commercialising high performing, sustainable textile finishes. We believe that HeiQ will augment and amplify our capability portfolio.
Colin Lantz, VP of HeiQ Brandforce, said, “At HeiQ, we carefully choose our brand partners before initiating a cooperative research project to ensure that the joint effort is going to create the highest value possible for both parties, and more importantly, for consumers… Patagonia and HeiQ share the same vision that technology can perfect our every-day textile products. This formed the basis for this partnership.â€Â