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BTPL and Manish Malhotra launch ceremonial fabric line

Jun 18, 2021
BTPL and Manish Malhotra launch ceremonial fabric line

Mumbai, Maharashtra


BRFL Textiles Private Limited (BTPL), has collaborated with fashion designer Manish Malhotra to unveil a new line of apparel design collection under its “LinenVogue - La Classé” brand. As a part of the association, Manish Malhotra will design an exclusive range of apparel couture utilising BTPL’s exquisite premium linen fabric, to create a new, unique catalogue segment focused on ceremonial, festive and summer wear collection.

LinenVogue - La Classé is one of the leading linen fabric brands, renowned for its high-end, niche, designer fabrics that are crafted, spun, woven, processed and finished in the company’s Tarapur unit, which is one of the most technologically advanced and leading fabric processing unit in India. LinenVogue - La Classé is certified by CELC (European Confederation of Flax & Hemp), a guarantee of traceability for premium linen fibre grown in Europe, and is a natural and sustainable fibre cultivated without artificial irrigation and is GMO free.

Prashant Agrawal, Managing Director, BTPL, said that, Manish Malhotra is a creative pioneer in the Indian fashion industry, and BTPL is delighted to collaborate with him to elevate their LinenVogue - La Classé fabric collection. The fabrics have earned the trust of all esteemed customers for its superior quality and design innovation and are in high demand during all kind of celebrations like marriages or festivities because of their natural and vibrant colours, exquisite textures, royal look and super comfort.

He added that, BTPL is confident that this new line of delicately curated linen fabrics will ensure the highest level of style and comfort to the end consumers.

BTPL is engaged in processing a wide range of fabrics at its plant located at Tarapur in Maharastra, India. The Tarapur plant is a multi-fiber fabric processing unit using cotton, linen, giza cotton, viscose, polyester, tencel, modal, lycra, along with their blends. It has an annual processing capacity of 144 million meters (400,000 meters per day) and is the largest single roof fabric processing unit in India adequately supported by its captive power, effluent treatment, RO water and other utilities enabling cost competitiveness.

Manish Malhotra has a prolific career spanning 30 years and is the first-ever fashion influencer and bold fashion creator. He is the first ever recipient for the Best Costume Designer award, HT Most Stylish Award amongst the 50 other illustrious awards and numerous nominations. Manish Malhotra‘s body of work on numerous movies and innumerable designs makes him a leading name in the Indian fashion design fraternity.

Source: BTPL Press Release

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