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Avery Dennison opens lab for innovation in apparels

Jul 23, 2021
Avery Dennison opens lab for innovation in apparels

Ningbo, China

Avery Dennison and Shenzhou International Holdings Ltd hosted a grand opening event for the launch of ADX Lab Ningbo, an experience hub co-created by the two innovators, located in Ningbo, China. Avery Dennison is a global leader in innovation, materials science, branding and manufacturing, and Shenzhou International Holdings Ltd. is one of the world’s largest vertically-integrated knitwear manufacturers.

Themed “Newness is the Name of Your Game,” the opening event brought together leading global apparel and footwear brands. Offering a bespoke lab experience, an insightful seminar, and a plant tour, Avery Dennison shared the cutting-edge fashion trends for seasons ahead and launched new design concepts and solutions. Industry stakeholders saw how ADX Lab Ningbo empowers global apparel and footwear brands with Avery Dennison’s end-to-end solutions, bringing their innovative ideas to life, telling their brands’ story, and helping them create cutting-edge, diverse products.

ADX, which stands for “Avery Dennison Experience,” offers a future-focused platform for apparel industry stakeholders to see innovative technology, materials and solutions, and explore how these breakthrough technologies can be put into development. At ADX Labs, Avery Dennison engages apparel and footwear brands around the globe, co-creating the next breakthrough solutions.

The newly-launched ADX Lab Ningbo is Avery Dennison’s fourth ADX Lab across the globe, joining the innovation and experience hubs in Norway, Italy, and Panyu, China. Avery Dennison will expand its hub in the USA in January next year.

During the ADX Lab Ningbo launch event, Avery Dennison’s revealed its newest portfolio for external embellishments. The collection was inspired by seasonal trends and featured sustainable production techniques, materials and designs. From larger graphics to small details, different materials and technology were juxtaposed and brought to life in novel ways.

Michael Barton, vice president and general manager, global commercial, apparel solutions, Avery Dennison, said that, Avery Dennison joined forces with Shenzhou International to introduce a broader vision for innovation to the global customers. He added that, inspiration and innovation should never be limited by geographic location, so, virtual experiences will be available at the ADX Lab Ningbo starting July 30, 2021.

According to Ally Feng, vice president and general manager, Greater China, Avery Dennison RBIS, the partnership between Avery Dennison and Shenzhou International can be traced back to 2005. He added that the launch of the ADX Lab Ningbo is another momentous step forward in their joint pursuit to drive innovation for the industry and they will continue to work together closely to serve the needs of apparel and footwear brands around the world, accelerating innovation and shaping the future of the industry at large.

Avery Dennison Retail Branding and Information Solutions (RBIS) is a global leader in providing physical and digital labelling solutions that enable brands and retailers to address challenges and opportunities from source through to store, and in consumer engagement.

Source: Avery Dennison Press Release

Image Source: Avery Dennison Press Release

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