Kerala has targeted a business of Rs 1000 crore from coir geotextiles through its aggressive marketing across the country in the next few years.
Kerala finance minister Thomas Issac said he hopes to train around 100 engineering graduates in the dynamics of geo textiles and send them across the country as brand ambassadors to market the product. “They will act as startups for geotextiles and the government will provide all support to them,’’ he said on the side lines of international coir meet called Coir Kerala being held in Alappuzha
The government is banking on coir geotextiles to pull the flagging coir industry in the state out of the woods and to regain its lost glory. “ We expect to get Rs 100 crore order for geotextiles from together from all the local panchayats under Mahatma Gandhi national rural employment guarantee scheme (MGNREGS),’’ he said.
Geo textile as an eco-friendly product finds wide use in road construction, soil and water conservation, sloping landscape and coastline erosion control, river bank protection and in mining sites. “The union transport minister wants 40,000 tonnes of geo textiles annually, which we are not in a position to supply at present. I will be calling a meeting of coir ministers of southern states next year to collectively lobby for geotextiles,’’ he said.
Apart from geotextiles, the State will promote coir pith, coir acoustics, mulching sheets, coir composites and binderless boards, the minister said. It has set up a pilot plant for coir composites with Western India Plywoods in Kannur. It is also expecting significant domestic sales by partnering with big retail chains like Reliance and Shoppers Stop.