Indo Count Retail Ventures P Ltd (ICRVL)-a subsidiary of Indo Count Industries (ICIL)-has forayed into Rs 13,000-crore domestic bed linen market with the launch of ?Boutique Living?, a range of bed linen products. The range of ?Boutique Living? products will be available across the country by the month-end.
With their expertise and understanding of the industry, Indo Count has become a leading export oriented textile manufacturer and a preferred partner for some of the best-known global retail, hospitality and fashion-brands. Vertically integrated manufacturing already in place, the company has committed Rs 25 crore for strengthening its domestic sales, marketing networks and logistics.
The product range starts from Rs 2,000 per bedsheet set and goes up to Rs 8,000 for a premium category. Overall Indo Count is offering 139 product-designs and themes to cater to every customer?s individual needs and tastes.