Huntsman Textile Effects has extended its industry-leading HIGH IQ brand-assurance programme with the launch of HIGH IQ Lasting Black eco. Based on Huntsman’s award-winning AVITERA SE Black reactive dye, the new color-retention program will help mills, brands and retailers meet global demand for eco-friendly black shades that retain their intense colour even after repeated washing.
Black shades are an ever-popular choice among designers and consumers, offering visual appeal and timeless style. Leading brands today need to not only deliver intense black shades that won’t fade but must also show that they are sustainable and good for the environment.
HIGH IQ Lasting Black eco is a unique combination of the world’s leading colour-retention program with Huntsman’s revolutionary AVITERA Black SE reactive dye.
AVITERA Black SE dye promotes economic and environmental sustainability by reducing water and energy consumption by up to 50 per cent. Furthermore, the excellent washing-off performance of AVITERA SE Black dye shortens processing time and increases productivity.
Garments produced under the HIGH IQ Lasting Black eco program are suitable for home laundering using EU and US domestic washing machines and carry a reduced risk of color staining other garments during washing.