HEIQ, The Lycra Company launch Lycra FreshFX in China

Wilmington, USA

Textile technology
innovation leaders, HeiQ and The LYCRA Company, today announced
they will be introducing LYCRA freshFX brand with HeiQ technology for the China
market.

Steve
Stewart, chief brand and innovation officer, The LYCRA Company, said that LYCRA
freshFX brand with HeiQ technology is the first product resulting from a
collaboration between The LYCRA Company and HeiQ that was announced in July. He added that the goal of this
partnership is to combine strengths to bring more market- relevant, innovative
and sustainable textile technologies to consumers more quickly.

Garments
made with LYCRA freshFX brand with HeiQ technology will offer consumers the renowned LYCRA fibre benefits of
lasting comfort, fit and shape, combined with HeiQ’s freshness and hygiene textile technologies. From odour absorption, antimicrobial
to antiviral, with bio-based, mineral-based and silver-based technologies, HeiQ
provides a comprehensive product range, now available with fabrics made with
LYCRA fibre.

LYCRA
freshFX brand with HeiQ technology can be used in activewear, athleisure
apparel, personal protective equipment, socks, underwear, wovens, and
non-apparel uses. The HeiQ finishes are applied directly to stretch fabrics
made with LYCRA fiber branded spandex. LYCRA freshFX brand with HeiQ technology
can be customized to exact consumer needs via antiviral, antimicrobial, or
anti-odour technology options.

Fabrics
featuring this technology are tested to ensure they meet the relevant national
Guobiao (GB) standards for China as well as the established quality standards
of both The LYCRA Company and HeiQ. Once certified, garments are eligible for
identification at retail via physical or virtual hangtags. Both HeiQ and The
LYCRA Company will be exhibiting at the upcoming Intertextile Shanghai.

The LYCRA Company innovates and produces fibre
and technology solutions for the apparel and personal care industries.
Headquartered in Wilmington, Delaware, The LYCRA Company is recognized
worldwide for its innovative products, technical expertise, sustainable
solutions, and unmatched marketing support. The LYCRA Company owns leading
consumer and trade brands: LYCRA, LYCRA HyFit, LYCRA T400, COOLMAX, THERMOLITE,
ELASPAN, SUPPLEX, and TACTEL. The LYCRA Company’s legacy stretches back to 1958
with the invention of the original spandex yarn, LYCRA fibre. Today, The LYCRA
Company focuses on adding value to its customers’ products by developing unique
innovations designed to meet the consumer’s need for comfort and lasting
performance. 

Source: HEIQ Press Release

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