The concept of what is fashionable is subjective, not to mention evolving on a near daily basis and varying
from market to market. But with over 4,500 exhibitors from nearly 30 countries under one roof at October’s (from 11th to 13th) Intertextile Shanghai Apparel Fabrics, there is something for everyone’s unique fashion tastes at the
industry’s leading trade fair for the autumn / winter season. This is especially the case in SalonEurope,
Intertextile’s premium zone for mid and high-end European fabrics and accessories suppliers targeting Asian
buyers who are looking to meet the strong consumer demand in the region for European fashion. Just some of the
leading brands participating in SalonEurope this edition include Albini, Alumo, American & Efird (Guetermann),
E.Thomas, Freudenberg, Kufner, Marzotto Group, Miroglio, Loro Piana, Woolmark and Zegna.
Within SalonEurope buyers can also find the Milano Unica Pavilion as well as the Premium Wool Zone and Verve
for Design areas, each reflecting fashion and style in their own unique ways. Further afield, and the Japan
Pavilion is another fashion hub at the fair that is immensely popular each edition with Chinese buyers. And for
those looking for something different, it is worth browsing the domestic exhibitor halls to discover how
Chinese designers are emerging onto the fashion scene. What’s more, if buyers are on the lookout for what
fashions and styles will be gracing the catwalks and sidewalks in autumn and winter 2018, then the eight trend
forums found throughout the halls, including an international forum, four Chinese forums, an accessories forum,
the Japan Pavilion forum and the Korea Pavilion forum, will provide a snapshot of this.
Apart from the Japan Pavilion, other Asian pavilions at the fair include Hong Kong, India, Korea, Taiwan,
Pakistan and Thailand. And in addition to Intertextile Shanghai Apparel Fabrics, three other textile fairs take
place at the National Exhibition and Convention Center during the same period: Yarn Expo Autumn (hall 5.1),
CHIC (halls 2 & 3) and PH Value (hall 3).