BTPL collaborates with Manish Malhotra to unveil new linen fabric line

BRFL Textiles Private Limited (BTPL),
home to India’s largest single-roof
state-of-the-art fabric processing
facility, has collaborated with
world-renowned fashion designer
Manish Malhotra to unveil a new line
of apparel design collection under its
“LinenVogue – La Classé” brand.

As a part of this association,
Manish Malhotra will design an exclusive range of apparel
couture utilizing BTPL’s exquisite premium linen fabric,
to create a new, unique catalogue segment focused on
ceremonial, festive and summer wear collection.

LinenVogue РLa Class̩ is one of the leading linen fabric
brands, renowned for its high-end, niche, designer fabrics
that are crafted, spun, woven, processed and finished in
the company’s Tarapur unit, which is one of the most
technologically advanced and leading fabric processing
unit in India. LinenVogue РLa Class̩ is certified by CELCEuropean Confederation of Flax & Hemp), a guarantee of
traceability for premium linen fibre grown in Europe, and
is a natural and sustainable fibre cultivated without
artificial irrigation and is GMO free.

Prashant Agrawal, Managing Director at BTPL, said,
“Manish Malhotra is a creative pioneer in the Indian
fashion industry, and we are delighted to collaborate with
him to elevate our LinenVogue РLa Class̩ fabric collection.

Our fabrics have earned the trust of all our esteemed
customers for its superior quality and design innovation.
Our fabrics are in high demand during all kind of
celebrations like marriages or festivities because of their
natural and vibrant colours, exquisite textures, royal look
and super comfort. Our fabrics are suited for all kind of
ethnic wear like kurtas, bandhgalas, sherwanis, bandis,
jackets and suits among others. We are confident that this
new line of delicately curated linen fabrics will ensure the
highest level of style and comfort to the end consumers.

Manish is particularly recognised for his exquisite designs,
and it is a honour for us to have him exclusively craft our
premium fabric line and lend it a touch of elegance and
finesse that he is globally renowned for.”

Speaking about this collaboration, Manish Malhotra,
said, “I’m really stoked about this creation with
LinenVogue – La Classé. Linen is a fabric that I haven’t
worked with much so I am looking forward to crafting a
fabric that is not only comfortable, but also affable with
our weather conditions. Linen has the unique quality of
being the world’s most natural fiber which only gets
better after every wash and, hence, creating this will be an
exciting process.”