Céline Choussy Bedouet has been chosen as new Chief Marketing Officer of Lectra, the world leader in integrated technology solutions dedicated to industries using soft materials. Bedouet, who was previously Marketing Director for Automotive and Furniture, will now cover all of Lectra´s markets.
´Lectra reached a milestone in 2014, demonstrating the merits of its upscale strategy, implemented at the beginning of 2010. With a sharp rise in revenues and profits along with a strengthened market share, Lectra can now start a new period in its history,´ underlined Daniel Harari, Lectra CEO.
Started her career in 2000 at Dassault Systèmes, Bedouet has a rich marketing experience. In 2008, Bedouet joined Autodesk as Marketing Manager for Europe. Later on, she was in charge of global manufacturing marketing campaigns before joining Lectra in Sep 2013 as Marketing Director for Automotive and Furniture.