Close Menu
Indian Textile Journal
  • Home
  • Textile Machinery
    • Allied Equipment and Accessories
    • Automation
    • Dyeing, Processing & Finishing
    • Knitting
    • Printing
    • Spinning
    • Weaving
  • Tech Textiles
  • Sustainability
  • Resources
    • Trade Fair
    • Events
    • Videos
  • Interview & Opinion
  • Subscribe Now
  • Advertise
  • Digital
  • Apparels & Garments
  • Fibres & Raw Materials
  • Home Textiles
  • Industry Update
Facebook X (Twitter) YouTube LinkedIn
Indian Textile Journal
Epson
  • Home
  • Textile Machinery
    • Allied Equipment and Accessories
    • Automation
    • Dyeing, Processing & Finishing
    • Knitting
    • Printing
    • Spinning
    • Weaving
  • Tech Textiles
  • Sustainability
  • Resources
    • Trade Fair
    • Events
    • Videos
  • Interview & Opinion
  • Subscribe Now
  • Advertise
  • Digital
  • Apparels & Garments
  • Fibres & Raw Materials
  • Home Textiles
  • Industry Update
Indian Textile Journal
Home » ASM to showcase new collections at Showtime
Industry Update

ASM to showcase new collections at Showtime

By November 18, 20192 Mins Read
Share Facebook Twitter LinkedIn WhatsApp Copy Link

Known as one of the oldest and most respected textile brands, American Silk Mills (ASM) will introduce two new collections at Showtime Market in High Point, NC, from November 17-20. Drawing from its design legacy, the company will feature sophisticated constructions and rich colour palettes that present a range of styles and bold textures.

The first collection to be introduced is ‘Off-Loom’. With a right-off-the-loom spirit, American silk mills will celebrate this beautifully imperfect collection consisting of relaxed textures and hand painted geometrics. Inspired by the Maker Movement, this unique, artisanal line displays elements of large, chunky fibres, slub yarns, and double beam weaving complexity. The rich, earth-toned palette consists of colours such as indigo, sage, eucalyptus, and newly favoured, raisin. These plains and feature textiles are among the first products manufactured for ASM by parent company, Sutlej Textiles and Industries.

“In collaboration with our partner, Sutlej, Off-Loom weaves one-of-a-kind design and value that are commercially creative,” said Susan Hedgecock, creative director for American Silk Mills. “We’ve created textiles that look hand woven in intriguing colour palettes.”

The second collection to debut is ‘Anthology’. Layering in decades of archival history, ASM draws from a rich provenance of sumptuous and lavish textiles to create the treasury collection. Inspired by classic trade routes connecting the East and West, Anthology is refined velvets, epingles and silks spread across three saturated colour palettes.

Inspired by Chinese Chippendale and Japanese stylised florals, the English Folly palette offers luxury and romance to any interior space. With emphasis on elegance and charm, rich colours include midnight garden, emerald, delphinium, hydrangea, aegean and French blue.

Previous ArticleZDHC adds 4 new organisations as contributors
Next Article Govt plans to extend NPOP organic certificate to textile products

Related Posts

Pearl Global H1 FY27 revenue hits record Rs 33.30 billion

November 6, 2026

PDS posts record Rs 44.32 billion revenue in Q2 FY27

November 5, 2026

Mafatlal Industries’ core revenue grows 24.6% in Q2 FY27

November 5, 2026
Recent Posts
  • CMAI and NIFT VisioNxt team up to bring ai-driven fashion forecasting to apparel hubs
  • AEI upgrades textile finishing in Lyon with all-electric Monforts Stenter
  • Heimtextil and Alcova debut 27/28 trend showcase at Downtown Design in Dubai
  • Pearl Global H1 FY27 revenue hits record Rs 33.30 billion
  • GHCL Textiles Q2 FY27 profit surges 249% to Rs 560 million
  • PDS posts record Rs 44.32 billion revenue in Q2 FY27
  • Mafatlal Industries’ core revenue grows 24.6% in Q2 FY27
  • Gen Z researchers expand advanced applications for cotton
Facebook X (Twitter) YouTube LinkedIn
  • About us
  • Contact us
  • Privacy Policy
  • Terms and Conditions

SISTER PUBLICATIONS

Construction World Equipment India Industrial Product Finder Infrastructure Today

© 2026 Indian Textile Journal. All Rights Reserved.

Type above and press Enter to search. Press Esc to cancel.