Born in1979, Riju Jhunjhunwala graduated in Business Management Studies from University of Bradford, UK in 2000. Immediately afterwards, Jhunjhunwala became actively involved in state of affairs of LNJ Bhilwara group. Upon completion of his extensive induction training, he was given the first assignment in the flagship company of the group, Rajasthan Spinning & Weaving Mills Ltd (RSWM), in the exports marketing division.
Jhunjhunwala was appointed as Joint Managing Director of RSWM Ltd on 23 October 2003. As a part of growth strategy, modernisation and expansion of textile capacities were undertaken across the business: spinning, weaving and fabric processing.