A new retail vision, developed by Alok Industries in collaboration with Studio Heritage Living (SHL), marks the next evolution of our Home Textiles business.
Alok Industries’ Home Textiles Division will unveil a new retail architecture at its Madison Avenue showroom during the Fall 2026 NY Home Fashions Market Week (Sept. 14 to 17). Developed in collaboration with design partner Studio Heritage Living (SHL), the new retail architecture represents a fresh approach to home textiles merchandising, with the full concept set to be revealed during Market Week.
The first unveiling offers retail partners and industry stakeholders a preview of Alok Industries’ latest thinking around the future of home textiles, signalling a more consumer-centric retail experience while building on the company’s longstanding expertise in innovation.
Biji Chacko, COO of Alok Industries, said, “We’ve always led with innovation on the fibre side. This year, we’re taking the next step with a new retail architecture that reimagines how consumers experience our home textiles portfolio. This new retail vision reflects Alok Industries’ commitment to meaningful retail innovation, brought to life with the design expertise of Studio Heritage Living (SHL). We are excited to unveil the complete concept at Market Week.”
Avinash Malani, Divisional Head, added, “This marks an important milestone in our journey to evolve beyond product manufacturing and create stronger retail experiences for our partners. We’re looking forward to showcasing this new approach at Market Week and sharing more about what it means for the future of home textiles.”
Reflecting Alok Industries’ commitment to innovation, this initiative incorporates the design and merchandising expertise of Studio Heritage Living (SHL) across product strategy, packaging, and retail architecture.
Disha Shah, founder of Studio Heritage Living, said,”Over the last 25 years, I’ve worked across India’s and the world’s textile supply chains, helping global brands bridge the gap between manufacturing excellence and consumer relevance. This collaboration reflects a shared vision of creating retail experiences that are built around consumers, and we’re excited to unveil the complete concept together at Market Week.”
“What makes working with Alok Industries particularly exciting is the company’s willingness to challenge conventional retail thinking and invest in a more integrated consumer experience. Alok recognized the opportunity to bring product development, packaging, merchandising, and consumer behaviour together into one cohesive retail architecture, while ensuring the same design philosophy extends seamlessly across both the bedding and bath collections.
What stands out is that this initiative is not simply about creating more impactful displays. It reflects Alok Industries’ commitment to help retailers tell clearer product stories, simplify purchase decisions, and create stronger commercial outcomes. This collaboration is a great example of how Alok’s forward-looking approach to product and retail strategy can create meaningful business impact at scale.”
Members of the trade press are invited to preview the new showroom concept, including the sleep platforms and bath collection, by appointment during Market Week at 105 Madison Avenue, New York, Sept. 14 to 17.