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Home » Centric Software launches AI platform for product lifecycle at NRF Asia
Industry Update

Centric Software launches AI platform for product lifecycle at NRF Asia

By June 2, 20253 Mins Read
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All Centric Software AI-infused solutions target the unique challenges faced by the retail sector to deliver comprehensive, data-driven decision-making.

Centric Software is pleased to announce that, for the second year in a row, it will be showcasing its latest innovations at NRF 2025: Retail’s Big Show Asia Pacific, June 3 – 5 at the Sands Expo and Convention Centre in Singapore. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products such as fashion, luxury, footwear, outdoor, home, food & beverage and cosmetics and personal care as well as multi-category retail to achieve strategic and operational digital transformation goals.

Centric Software’s flagship product lifecycle management platform, Centric PLM integrates with Centric Planning, Centric Pricing & Inventory, Centric Market Intelligence, Centric Visual Boards and Centric PXM. All Centric Software AI-infused solutions target the unique challenges faced by the retail sector to deliver comprehensive, data-driven decision-making.

 Across Asia, retail is undergoing seismic shifts. Tariffs, fluctuating costs, global conflict and tightening regulations are reshaping sourcing strategies, merchandising, compliance and profitability. At the same time, ever-evolving consumer expectations and a surge in sustainability requirements are forcing companies to rethink traditional, siloed processes. Outdated tools can’t keep pace. Brands need real-time data to balance global products and economies of scale with local assortments appealing to consumers and drive competitiveness. In today’s climate of complexity and chaos, speed and smart decision-making are the new competitive edge.

Visit Centric Software’s spacious booth #1007 at NRF Asia 2025
Phoon Huat, Singapore’s leading supplier of baking ingredients, tools & gourmet foods, identified Centric PXM (formerly Contentserv) as a strategic solution during this event in 2024. “Centric PXM will enable us to streamline product onboarding, accelerate our speed to market, respond faster to customer needs and manage our extensive product portfolio with greater efficiency,” says Swapnil Shah, Head of Consumer Business at Phoon Huat.

Be sure to attend the keynote session with the President of Centric Software, Fabrice Canonge speaking on June 3, from 1:45 p.m. – 2:15 p.m. on Expo Stage 3, with a talk titled: “Maximizing Profitability Amid Tariffs and Disruptions: From Product Concept to Commercialization.”


“Retail and manufacturing companies in Asia are facing immense disruption—everything from economic and regulatory uncertainty to consumer and sustainability demands,” says Canonge. “Centric Software’s AI-powered, end-to-end concept-to-commercialization solutions empower companies to respond faster and smarter, fueling innovation, protecting margin and delivering customer-centric assortments with confidence.”

The Centric Software team of experts will be on hand to answer any questions. Attendees can reserve a 1:1 and a personalized demo with specialists in fashion, retail, manufacturing, footwear, food & beverage, grocery and cosmetics to explore how Centric Software solutions drive agility and profitability for over 18,000+ brands globally.

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