Close Menu
Indian Textile Journal
  • Home
  • Textile Machinery
    • Allied Equipment and Accessories
    • Automation
    • Dyeing, Processing & Finishing
    • Knitting
    • Printing
    • Spinning
    • Weaving
  • Tech Textiles
  • Sustainability
  • Resources
    • Trade Fair
    • Events
    • Videos
  • Interview & Opinion
  • Subscribe Now
  • Advertise
  • Digital
  • Apparels & Garments
  • Fibres & Raw Materials
  • Home Textiles
  • Industry Update
Facebook X (Twitter) YouTube LinkedIn
Indian Textile Journal
Epson
  • Home
  • Textile Machinery
    • Allied Equipment and Accessories
    • Automation
    • Dyeing, Processing & Finishing
    • Knitting
    • Printing
    • Spinning
    • Weaving
  • Tech Textiles
  • Sustainability
  • Resources
    • Trade Fair
    • Events
    • Videos
  • Interview & Opinion
  • Subscribe Now
  • Advertise
  • Digital
  • Apparels & Garments
  • Fibres & Raw Materials
  • Home Textiles
  • Industry Update
Indian Textile Journal
Home » GRADO introduces ‘Born for the Blazer’ campaign
Industry Update

GRADO introduces ‘Born for the Blazer’ campaign

By October 18, 20182 Mins Read
Share Facebook Twitter LinkedIn WhatsApp Copy Link
Keeping in mind the season’s freshness and affectionate mood of the occasion, GRADO – The power brand from the House of GBTL-Grasim and the House of OCM, presents an exclusive range of fabrics to curate an elite line of blazers. Amidst the hustle-bustle of the city life, people are always on the lookout for apparels and fabrics that can work wonders at every occasion. Blazers are one such accessory that can grace both casual and formal attires with equal flair, are ruling the charts of late. Be it a wedding or a cocktail party, official meetings or social gatherings; blazers are the go-to option for all occasions. With this new campaign – ‘Born for the Blazer’, GRADO helps you to be on top of the style at all times by pairing a classic blazer with your favourite denims, chinos or khakis.
A fashionable name to reckon with, GRADO is all set to re-define men’s fashion quotient by offering unconventional style and comfort at the same time.  The new-age brand from the House of GBTL-Grasim and OCM offers a diverse range of fabrics that not only give you comfort but also enhance the persona of the wearer by imparting a confident look. Each of these high-quality fabric possesses ultra-smooth finish, long-lasting lustre and trendy colours which also constitutes to the USP of the fabrics.
Expressing his excitement about the new range of fabrics, Rajendra Agarwal, Mentor, says “In-sync with the latest trends, we decided to introduce an exciting campaign – Born for the Blazer, to accentuate one’s style statement. Since a blazer is an essential part of one’s everyday outfit, we at GRADO are delighted to offer an extensive range of fabrics that go into making a luxurious blazer suitable for every occasion.”
Highlighting bold styling and innovation, some of GRADO’s finest of fabrics include Strezza – fabric that has extra stretch and offers utmost comfort while travelling; light-weight and super smooth – Wear Rite; elegantly lustrous – Valino; superfine TR Fabric with excellent texture – Tiano; super luxuriant – Suprano; soft and fuzzy Fascinova and ever-lasting lustrous fabric, most suitable for suits and  blazers – Shining Star.
Previous ArticleNew Atlas Copco air compressor combines high flow & low energy consumption
Next Article LANXESS extends collaboration with University of Massachusetts Amherst

Related Posts

Sonaselection India Limited IPO opens Sept 17 at Rs 94-99

September 10, 2026

TANTU seminar on India’s textile future at IIT Delhi

September 10, 2026

Emiza expands Bhiwandi fulfilment centre by 2.32 lakh sq ft

September 9, 2026
Recent Posts
  • Virgio turns weekly fashion drops into a consumer ritual with new Thursday campaign film
  • Slikk rebrands with a bolder identity and 60-minute delivery
  • Sonaselection India Limited IPO opens Sept 17 at Rs 94-99
  • Levi’s launches many ways one original featuring Alia Bhatt
  • TANTU seminar on India’s textile future at IIT Delhi
  • Emiza expands Bhiwandi fulfilment centre by 2.32 lakh sq ft
  • Heberlein to showcase Air-Saving APh and APe series at ITMA Asia + CITME 2026
  • Digital readiness in India’s Textile and Apparel Industry remains a work in progress: CITI Study
Facebook X (Twitter) YouTube LinkedIn
  • About us
  • Contact us
  • Privacy Policy
  • Terms and Conditions

SISTER PUBLICATIONS

Construction World Equipment India Industrial Product Finder Infrastructure Today

© 2026 Indian Textile Journal. All Rights Reserved.

Type above and press Enter to search. Press Esc to cancel.