COTTON USA to show WHAT’S NEW IN COTTONâ„¢ at Heimtextil

COTTON USA will show the global home textile industry WHAT’S NEW IN COTTON™, including five new innovative technologies to drive sales growth, at its booth in Hall 8.0 / Stand D 63 at Heimtextil in Frankfurt, Germany, from January 9-12, 2018.

“Innovation is one reason that COTTON USA has become the cotton the world trusts,” CCI Executive Director Bruce Atherley said. “At Heimtextil, our groundbreaking WHAT’S NEW IN COTTON™ section will showcase innovative technologies that will inspire brands with new ideas for cotton and cotton blended fabrics. The objective is to inspire everyone in the textile business to think about the many opportunities in U.S. cotton.

COTTON USA invites attendees to visit the booth to learn about its collaboration with leading brands and retailers around the world, as well as how to license the COTTON USA Mark, which quantitative consumer research proves is of high value to consumers and can drive both preference and higher prices.

Additionally, COTTON USA will highlight US cotton’s sustainability, quality, transparency and premium value, as well as the findings of current market and consumer studies and its ongoing Sourcing Programs that match US cotton buyers and suppliers throughout the supply chain.

“At COTTON USA, we’re dedicated to providing the entire supply chain with networking opportunities, ongoing education, and the latest research and technological innovations,” Atherley added. “It’s a part of the premium value we are proud to offer to the entire industry.”