The Lenzing group, leading in the production of botanic cellulose fibres, set up its first independent sales and marketing office in Istanbul very recently. Greater proximity to customers and being present in one of the most important textile markets in the world played a key role in this decision.
“Our goal is to be available to our customers both quickly and directlyâ€Â, Thomas Obendrauf, CFO of Lenzing AG, explains. “In our new corporate strategy sCore TEN, proximity to our customers is one of the most important elements for sales and marketing. With this in mind being directly available at the site is crucial. And so we are appointing a team of eleven employees in Istanbulâ€Â, Obendrauf continues.
“Our office in Istanbul gives us the possibility to interact more extensively with the production sites and the other offices in our group. It will also improve the service we offer our customersâ€Â, Vineet Singhal, Senior Vice President AMEA (Asia, Middle East and Africa), comments. The new office will fall within his regional area of competence.
The Turkish Team (Team Turkey) of the Lenzing group includes eleven employees who will focus on sales, business development and technical customer service. A showroom featuring the different Lenzingâ„¢ branded fibers, the processed products and the final applications for both textiles and nonwoven products is open to all customers and business associates. The latest innovations of the Lenzing group will also be on display here.