COTTON USA to offer sourcing support at Texworld

COTTON USA will promote U.S. cotton and offer sourcing support to the fashion industry supply chain at its exhibit at Texworld in Paris from September 12-15, 2016, in Hall 2 F137. COTTON USA will provide visitors with comprehensive background information on responsibly-produced U.S. cotton, global cotton market developments, the findings of current market and consumer studies, and its ongoing licensing, marketing and sourcing programmes.

COTTON USA provides proactive support through its sourcing programme with respect to procurement issues, which includes organized sourcing trips to important regions. Visitors also are invited to visit the exhibit to discover the COTTON USA marketing and licensing programme and learn about COTTON USA’s collaboration with leading brands and retailers around the world.

Cotton is a natural and renewable fibre, and U.S. cotton producers are leading the way in responsible cotton production practices. U.S. cotton has a track record of continuous improvement with respect to water and crop protection product use, and habitat and soil preservation. The U.S. system’s transparency allows for constant monitoring and improvement. The roughly 13,000 U.S. cotton growers comply with stringent U.S. government regulatory requirements and are committed to the principle of continuous improvement.

At the COTTON USA exhibit, the textile trade also will be able to gather information on how the Cotton LEADSâ„¢ programme, initiated by Australia and the US, offers manufacturers, brands and retailers a reliable cotton supply chain solution and confidence that the raw material used from these countries is responsibly produced and identified.