Shanghai,
China
The virtual booth complemented the traditional booth on the
trade fair grounds to enable the company to reach as many customers as possible
despite the coronavirus pandemic and worldwide restrictions. At both booths,
the product highlights were explored using 3D models and discussions were held.
At the virtual booth, each visitor had their own avatar which they could use to move through the virtual world.
This year, an exchange between customers and Groz-Beckert
took place either in person or – also in real time – via chat or
video call as part of the trade fair and the model proved to be a success.
Around 2,300 visitors visited the traditional booth, while around 1,300
international customers accessed the virtual booth.
In Shanghai, most of the visitors came from China due to
the pandemic. The ranking in the virtual environment puts India top in terms of
visitor numbers, followed by Bangladesh, Germany and Turkey.
Groz-Beckert
is the world’s leading provider of industrial machine needles, precision parts
and fine tools as well as systems and services for the production and joining
of textile fabrics. The products and services support the fields of knitting,
weaving, felting, tufting, carding and sewing. The family-owned company was
founded in 1852. Groz-Beckert operates with agencies, production and
distribution subsidiaries in more than 150 countries around the world.
Source:
Groz-Beckert Press Release
Image Source: Groz-Beckert Press Release
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