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PDS Group’s arm Norlanka unveils organic kidswear

Oct 18, 2021
PDS Group’s arm Norlanka unveils organic kidswear

Turtledove London, founded by Imran & Emma Hassan (of Lilly+Sid) was launched in 2016 as a mindful antidote to fast fashion when founders wanted to create a design-led, planet friendly children’s clothing brand at accessible price points. Turtledove London, with its responsibly created, stylish unisex clothes for children is housed in over 400 stores worldwide.

Named by The Independent as the ‘Best Sustainable Kidswear Brand’ in their second year, Turtledove London works only with SEDEX certified factories and uses GOTS certified organic cotton. The Global Organic Textile Standard is the worldwide leading textile processing standard for organic fibres.

Norlanka Brands, responsible for launching the brands of PDS Multinational in India, Middle East and the South East Asian market, presents Turtledove London in a digital first format in association with Firstcry.com as well as on their own platform turtledovelondon.co.in. With this format, Norlanka stays true to its philosophy of following more environment friendly processes for digital supply chain management and an overall reduction in their carbon footprint.

GS Periwal, CEO, Norlanka Pvt. Ltd, said that, with the success of their first sustainable brand for children Lilly+Sid, he was very happy to bring Turtledove London, another label by the same founders to India. Consistent with Norlanka’s belief of sustainability, mindful production and the elimination of excess inventories, they are glad to be associated with brands that use planet friendly resources and present a comfortable, responsible and fashion forward option for Indian parents.

Created for children from 0-8 years, Turledove London is a clothing brand that offers exclusive fabrics, colours, shapes and prints with many reversible options, styles with adjustable straps, turn back cuffs and hems that can grow with the child to maximise wear.

Norlanka Brands Ltd. is the retail arm of PDS Multinational Group. Currently, Norlanka Brands is marketing and selling brands Lilly+Sid and Turtledove London, in the sustainability space, in India.

Source: Outlook

Image Source: Google Images

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