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Norda makes running shoes using DSM’s bio-based fibre

Jul 16, 2021
Norda makes running shoes using DSM’s bio-based fibre

Geleen, Netherlands

Royal DSM, a global science-based company in announced the launch of the first seamless trail running shoe by Norda, a Canadian shoe brand, made with bio-based Dyneema fibre.

The flagship product named Norda 001, utilises bio-based Dyneema fibre to enhance performance and sustainability in a lightweight construction. The shoe upper is seamlessly constructed with Dyneema fabric, the world’s strongest fibre.

In addition to the increased foot stability and wearer comfort of the upper, Dyneema fibres are also used to increase abrasion resistance and stretch in the shoe laces – providing four times the level of strength when compared to standard lace materials like nylon and polyester.

Marcio Manique, Global Business Director, Consumer & Professional Protection, DSM Protective Materials, states that, the latest development with Norda is an example of how Dyneema fibres are enabling customers to deliver the highest performing products made with the most sustainably sourced materials to end consumers. He added that incorporating bio-based Dyneema® fibres means that there is no compromise when it comes to performance or sustainability.

The partnership between DSM and Norda breaks the historical boundaries of footwear development in the trail running category and proves that performance and sustainability should always run together.

Royal DSM is a global, purpose-led, science-based company active in Nutrition, Health and Sustainable Living. DSM delivers innovative solutions for human nutrition, animal nutrition, personal care and aroma, medical devices, green products and applications, and new mobility and connectivity. The company was founded in 1902 and is listed on Euronext Amsterdam.

Norda Run, Inc. founded in Montreal, Canada in 2020, and headquartered in the mountains of the Eastern Townships of Quebec, is a privately held footwear and apparel company. Norda is inspired by Canada’s toughest conditions, and is committed to craftsmanship in creating the highest performance products.:

Source: DSM Press Release

Image Source: DSM Press Release

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