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Lenzing welcomes EU’s plastic waste guidelines

Jun 11, 2021
Lenzing welcomes EU’s plastic waste guidelines

Lenzing, Austria

The Lenzing Group has welcomed the issuance of the guidelines to implement the Single-Use Plastics Directive. In the guidelines, EU Commission has mentioned which product falls within the scope of the directive.

The guidelines provide clarity in the fight of the EU member states against environmental pollution from plastic waste. According to Robert van de Kerkhof, Member, Managing Board, Lenzing Group marine pollution is one of the biggest problems. So, the group welcomes the measures given by the EU Commission to reduce certain single-use plastic products. He added that the group has been investing in developing innovative and sustainable solutions for the industry and will continue to work towards achieving systemic change in the circular economy.

The Single-Use Plastics Directive given by the EU commission believes in uniform labeling on the packaging of the single-use plastic products starting on July 03, 2021. These include wet wipes containing plastic and feminine hygiene products.

As per Jürgen Eizinger, Vice President, Global Nonwovens Business, Lenzing, the issue of hygiene is important and more so due to the prevailing epidemic conditions. He also added that with the Single-Use Plastics Directive, consumers will make more informed choices. Lenzing‘s VEOCEL fibre is a natural solution for the global waste problem today. The products that have the VEOCEL brand logo is produced in line with stringent certification criteria. So, it is clear that the products are made up of biodegradable, cellulosic materials.

The company’s market position is strengthening and shareholder value has increased as it is engaged in developing sustainable innovations and implementing climate objectives focusing on carbon neutrality.

Source – Press release

Image Source: Wikipedia

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