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J&K handicrafts to get social media and ecommerce boost

Apr 28, 2021
J&K handicrafts to get social media and ecommerce boost

Srinagar, Jammu and Kashmir

The Department of Handicrafts and Handloom in Kashmir held a meeting recently to discuss and chalk a roadmap for setting up an ecommerce platform and promoting the authentic and genuine products of Kashmiri artisans on social media.

The Department will shortlist a social media agency to manage the marketing and publicity of the handicrafts and handlooms. The agency will also set up an ecommerce platform for the products.

A discussion about the GI for Kani Shawl and Paper Machie was also held with representatives of Tahafuz Society and Pashmina Testing & Quality Certification Centre (PTQCC). While the Kani technique has achieved a GI tag, clarity on the textile should be finalised.

Image Source: JKHandicrafts.com 

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