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India Size: The Swadeshi Size Chart for Garments

Nov 19, 2021
India Size: The Swadeshi Size Chart for Garments

New Delhi

Buying branded clothes could be cumbersome as certain brands follow the UK size while others follow the USA size as the body frame of Indian men and women vary from their counterparts in the UK and the US.

Among several problems, a common example is that of the size of the neck of Indian males, which vary from their counterparts in the West. Indian males tend to have a slightly thicker neck as compared to the Western male of his category.

To counter this problem at the grass-root level, the National Institute of Fashion Technology (NIFT), under the aegis of the Ministry of Textiles, Govt. of India, has initiated a massive national sizing survey to create an anthropometric database of measurements for Indians, which is a true representative of the entire Indian population.

After having completed the sizing process in New Delhi, it is being carried out now in Mumbai by NIFT. INDIA SIZE is expected to roll out sometime later next year.

The survey is being carried since July 2021 by the support of Design Smith Pvt Ltd. The monumental project approved by the Government of India and supported by industry consortium CMAI entails measuring more than 25000 people in the age group of 15- 65 years in six different cities of India using non-contact human safe 3D body scanning technology.

Source: The Print

Image Source: Google Images

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