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H&M collaborates with Indian designer Sabyasachi

Aug 12, 2021
H&M collaborates with Indian designer Sabyasachi

Mumbai

Fashion label H&M is taking pride in collaborating with Sabyasachi, an iconic Indian label that is known for bringing Indian style and contemporary design together.

The Sabyasachi x H&M collection comprises of both womenswear and menswear. This new collection will be available at selected stores of H&M around the world and also online on the website of the company. H& M has declared the date of the new launch, and the same has been finalized to be August 12, 2021.

According to Sabyasachi, he is happy to announce this new launch date for the collaboration with H&M. This collaboration gives the designer the opportunity to spread his aesthetic to a wider audience both in India and overseas. Because of the Covid-19 situation in the world, the launch was put on hold but now everybody is excited to bring this ready-to-wear collection in front of the masses, he added.

This Sabyasachi x H&M collection is designed in such a manner that it creates a modern statement for glamorous loungewear for fashion lovers who want both chic and eclectic designs. Women can enjoy the long flowy dresses and kaftans and team them up with lots of accessories. While on the other hand, the men’s collection is all about the high waist wide chinos, the Henley shirt, and the photographer jacket. The?Sabyasachi?Art Foundation has bought Indian textile and print traditions to life and this forms the key highlight of the collection.

According to Maria Gemzell, Head of New Development, H&M, the brand is excited for this launch of the new collection with the iconic Indian designer, Sabyasachi. People value the homegrown craft and textiles more now and Sabyasachi is the best in this, she added.

Source – H&M

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