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Denmark’s Bestseller invests in sustainable start-ups

Aug 13, 2021
Denmark’s Bestseller invests in sustainable start-ups


Danish retailer Bestseller and its investment platform Invest FWD have announced that they will be working with three new sustainable start-ups.

Innovators include Circular Systems, Nature Coatings and Evrnu, all of which were selected for their potential to change the industry and contribute to a more circular clothing cycle. The investments are part of Bestseller’s progress in reaching its mission of becoming a ‘climate positive’ and ‘fair for all’ retailer.

Each company targets a niche area of sustainable innovation, offering new solutions to wider issues. Nature Coatings is the developer of a black pigment, sustainably produced from wood waste, whilst Evrnu specialises in bioengineered fibre and regenerative cellulosics systems. Circular Systems also include textile and food crop waste that contribute to the production of conventional yarn.

The announcement follows Bestseller’s recent investment with Finnish textile innovator Infinited Fiber Company. Each investment company has already been working closely with the retailer to ensure it fits with the brand values and has the potential it is looking for.

The new investments add to the growing portfolio of sustainably innovative companies that have partnered with Bestseller. In 2020, Bestseller launched the platform Fashion FWD Lab to identify innovations in sustainable fashion and generate partnerships on pilot projects.

Jeppe Bredahl, Invest FWD, says that, with Invest FWD they can combine access to capital with a brand perspective which contributes to accelerating positive outcomes for innovators and the broader industry on the most critical sustainability issues covering the full life cycle of fashion.

Source: FashionUnited

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