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BlissClub raises $2.25 mn for women’s activewear

May 24, 2021
BlissClub raises $2.25 mn for women’s activewear

Mumbai, Maharashtra 

BlissClub, a Mumbai-based women’s activewear brand, has managed to raise $ 2.25 million through seed funding led by Elevation Capital. The proceeds will be used for strengthening the team and in product development. According to Minu Margeret, founder, BlissClub, the current activewear brands focus largely on men. There are very limited options for female activewear. So, the brand has specially designed options for women that are of good quality and are comfortable for Indian female body types. Currently, BlissClub has a group of 15,000 women across Whatsapp and Instagram.

As per Chirag Chadha, Associate Vice President, Elevation Capital, activewear has 20% of total apparel sales in the global market, but in India, it has less than 3% share. Also, the size of female activewear is 4% less than male activewear. He said that BlissClub has tried to identify a big product gap in this space.

‘The Ultimate Leggings’ are specially designed for Indian female body type with a super high waist and pockets that can allow women to wear them for a longer duration.

Source – Mint

Image Source: Linkedin

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