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Aditya Birla Fashion’s Jaypore forays into menswear

Jun 17, 2021
Aditya Birla Fashion’s Jaypore forays into menswear

New Delhi

Jaypore has extended into the menswear category by launching kurtas, trousers, shirts, and Indian wear made from natural and sustainable fabrics. It is under the Aditya Birla Fashion and Retail Limited (ABFRL) umbrella.

Jaypore is ready to offer everyday essentials and ethnic wear in footwear, bags, and apparel along with other 240 styles. According to Rashmi Shukla, Business Head, Jaypore, the company is excited to enter the menswear category and bring fresh crafts, fabrics, and designs. Jaypore will bring a combination of Indian heritage and modern elements of essential wear.

The entire range will focus on authentic craft details. The company curates its collection from 70 craft clusters and brings them to its website. It has 3 stores in Delhi and Bengaluru. It ships worldwide and has a global audience as well. It sells under the brand Jaypore and has other artisanal-based brands on its portal as well.

Jaypore was acquired by Aditya Birla Fashion and Retail Limited in 2019 to add ethnic wear to its portfolio. By this, the brand can have a good Indian fashion retail image.

Source – India Retailing Bureau

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