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Housing boom spurs home textiles market
There was a time when home textiles were purchased only during the festivals in India. But this story was 20 years ago! Thanks to the growth of retailing and increase in purchasing power, home textiles market in India is transforming. An ITJ Exclusive Report delves into this transformation.
Raga Tex hints at entering new segment
Raga Tex, was launched in 1996 as a proprietorship concern by a young lady entrepreneur Thiurmagal, ably assisted by her doctor husband Dr Bharathi Muthurathinam. “It appears that many big retailers abroad, either have already done, are planning to open shop, in India. We should therefore have plans to start investing in brand building and product promotion, within India”, says G Shekar, Executive Director, Raga Tex India Private Limited, in an interview with ITJ Senior Editor Karthik Muthuveeran.
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