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‘Go Swadeshi - Our weaves, Our pride’
GoCoop, India’s first online marketplace for weavers and artisans hosted ‘Go Swadeshi’- a one of a kind exhibition that showcased a wide range of exquisite handloom sarees and products by weavers and artisans
Patanjali to foray into textiles!
Ramdev, yoga guru and founder of Patanjali Group, said that the brand is planning to foray into the textile manufacturing sector.
Soon, Patanjali’s ‘swadeshi’ jeans!
Yoga guru Ramdev-owned Patanjali Group is planning to venture into garments area and a ‘swadeshi’ jeans will be launched by end of the year or early next year. Baba Ramdev said the idea behind his expanding business ventures is to end the dominance of multinational corporations that have for decades been capitalising on the country’s market. There’s a great demand from the country’s youths for jeans, the reason why Patanjali has decided to launch “Indianised” jeans to compete with foreign brands, he said.
GoCoop launches #ILOVEHANDLOOMS campaign
GoCoop, India´s 1st online social marketplace for weavers & artisans has launched the ´#ILoveHandlooms´ campaign to popularise handloom among the masses and to pledge support for artisans and weavers. Through the campaign, GoCoop invites people to share their love for handloom by posting a photo or writing a story about a favourite handloom product they own.
Evolution of textile industry in India
Textiles are known to mankind since or earlier than 7,000 BC. The knowhow of textiles is older than metal working or pottery making. There are evidences that have been unearthed which has proved that people in Harrapan civilization knew weaving and spinning. Such is the age of textiles in India.
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