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Nextt makes India foray

May 01, 2015

US-based home textile company Nextt, which is as a key supplier to big retailers such as Walmart, Target, Kohl´s, Dillard´s, etc., may soon introduce its popular brands to Indian market, according to its CEO Arun Agarwal who has been in India to explore what he says ´Make in India´ possibilities. The $500-million company that manufactures home textiles, garments, apparel fabrics and polyestre yarns, sells popular brands such as Trina Turk, Kathy Ireland, Jessica McClintock, Raymond, Waites, etc.

´We already have textile leadership in the U.S. As we have a tie-up with Alok Industries in India, we have decided to be a part of the Indian government´s ´Make in India´ initiative. By the end of this year, we should be able to introduce our popular brands to the Indian market,´ Agarwal told. Currently, 80 per cent of Nextt´s products are being sourced from India, but those are sold mostly in the U.S. and other western markets.

´Today Indian consumers can differentiate between a quality product and an ordinary product. The purchasing power has also increased manifold. This is the time, we should introduce our brands to the Indian consumers,´ he said.