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Liva stands by artisans & weavers across India
Liva, the fashion ingredient brand from Birla Cellulose and part of Grasim Industries, flagship company of $48.3-billion Aditya Birla Group, has supported over 150 handloom saree artisans and weavers across the country in 2019.
Liva releases consumer study on fashion industry
Liva, an ingredient fabric brand from the house of Aditya Birla Group, has conducted a consumer study in association with MRM, the digital arm of Mccann World Group and released a research report titled “A Brave New World”.
Linen Club unveils new brand identity and logo
Linen Club, the premium linen fabric brand from the Aditya Birla Group, announced the launch of its new brand identity and logo. The new brand identity and logo represents Linen Club’s passion, authenticity and expertise in creating the best linen fabric.
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