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LIVA launches LAPF studio in Jaipur
February 2020
The Jaipur Studio will display a collection of more than 2,000 fabric innovations of viscose, modal and excel.
Birla Cellulose manufactures viscose fibre using pre-consumer cotton waste
December 2019
Birla Cellulose, one of the global leaders in man-made cellulose fibre (MMCF), has achieved a breakthrough in manufacturing viscose fibre using pre-consumer cotton fabric waste.
Grasim registers 3% growth in Q2FY19
November 2019
Consolidated revenue for the quarter stood at Rs 18,430 crore recording a growth of 3 per cent.
Birla Cellulose to reduce water intensity by 50% by 2025
November 2019
Birla Cellulose has targeted to reduce its water intensity by 50 per cent by 2025 from baseline year 2015. This will be achieved by application of new technologies based on the principles of 3R (Reduce, Reuse & Recycle). Birla Cellulose is one of the global leaders in viscose industry and a part of $48.3 billion Aditya Birla Group’s pulp and fibre business.
Liva launches its new campaign, #LiveYourFlow
November 2019
Liva, the ingredient brand from the house of Aditya Birla Group, launched its latest campaign #LiveYourFlow which features Bollywood Superstar Kangana Ranaut.
Livaeco, Birla Cellulose’s step towards SDG
November 2019
The United Nations in the year 2015 came up with 17 Sustainable Development Goals as a standard which each country had to achieve by the year 2030 in order to bring about their overall development.
LIVA journeys into new realms of applications: Manohar Samuel
October 2019
LIVA, the new-generation fibre created by the Birla Cellulose of Aditya Birla Group since its launch, has been enjoying an enviable fame for its fluidity in the textile market.
Liva receives fantastic response at YFA, Ludhiana
October 2019
Liva is a new age fabric from the Aditya Birla Group. Unlike other fabrics that are boxy or synthetic, LIVA is a soft, fluid fabric which falls and drapes well.
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