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Liva stands by artisans & weavers across India
Liva, the fashion ingredient brand from Birla Cellulose and part of Grasim Industries, flagship company of $48.3-billion Aditya Birla Group, has supported over 150 handloom saree artisans and weavers across the country in 2019.
Livaeco, Birla Cellulose’s step towards SDG
The United Nations in the year 2015 came up with 17 Sustainable Development Goals as a standard which each country had to achieve by the year 2030 in order to bring about their overall development.
LIVA announces entry in saree category
After seeing the great success in the brands and women apparel categories like Stoles, Kurtis, and Leggings; LIVA from Aditya Birla Group, will now enter into the saree category.
Yarn Expo Autumn to focus on regenerated yarn
Yarn Expo Autumn 2019 will feature a wide array of different yarn and fibre materials, including regenerated and recycled yarn. Sustainably-produced regenerated cellulose fibres are on offer, along with plenty of recycled options that close the loop in the fashion industry.
LIVA promotes sustainability through Livaeco
Taking another step towards sustainability, LIVA, ingredient brand by Birla Cellulose launches a unique plantable garment tag (tag attached to each garment across retail stores of W).
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