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Spearheading Sustainable Fashion makes it to HBR
April 2021
Birla Cellulose: ‘Spearheading Sustainable Fashion’ case makes its way to HBR List
Birla Cellulose – sustainability focused manmade cellulosic fibre producer
March 2021
Birla Cellulose, the pulp and fibre business of USD 48.3 billion Aditya Birla Group is a leading sustainability focused man-made cellulosic fibre producer.
LAPF Studio conducts buyer-seller meet at Tiruppur
November 2020
Liva has successfully concluded yet another buyer seller meet at its LAPF Studio in Tiruppur in association with the Tiruppur Exporters’ Association (TEA).
LAPF Studio conducts a week long Buyer Seller Meet at Noida
October 2020
Liva’s recently launched Antimicrobial Viscose fibre based fabrics received an overwhelming response in this meet.
Liva stands by artisans & weavers across India
October 2020
Liva, the fashion ingredient brand from Birla Cellulose and part of Grasim Industries, flagship company of $48.3-billion Aditya Birla Group, has supported over 150 handloom saree artisans and weavers across the country in 2019.
Livaeco, Birla Cellulose’s step towards SDG
November 2019
The United Nations in the year 2015 came up with 17 Sustainable Development Goals as a standard which each country had to achieve by the year 2030 in order to bring about their overall development.
LIVA journeys into new realms of applications: Manohar Samuel
October 2019
LIVA, the new-generation fibre created by the Birla Cellulose of Aditya Birla Group since its launch, has been enjoying an enviable fame for its fluidity in the textile market.
LIVA announces entry in saree category
August 2019
After seeing the great success in the brands and women apparel categories like Stoles, Kurtis, and Leggings; LIVA from Aditya Birla Group, will now enter into the saree category.
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