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Egyptian Cotton most recognised cotton brand in USA
Egyptian Cotton is the most recognised cotton brand in the USA, according to consumer research released today. Egyptian Cotton was also the name most people associated with quality and were prepared to pay a premium for, ahead of Pima cotton, Turkish cotton and Supima.
Applied DNA for Wamsutta home fashions
Applied DNA Sciences Inc has announced the debut of its textile molecular tag technology, SigNature® T, in Bed Bath & Beyond® ’s1 Wamsutta® 2 line, featuring PimaCott® 3, is now available at locations nationwide and online.
Survey stresses role of product claims
Consumers buying home goods and apparels in the USA may be looking more closely at product origins, and could demand more transparency. Thirty percent of Americans said that they would completely stop purchasing a brand if they made a false product claim about a bedding/clothing product being 100 per cent organic, 100 per cent Pima cotton, or other claim of this type, etc.
US Pima cotton acreage up
Acreage of American Pima cotton is up 23 per cent in California, Arizona, New Mexico, and Texas this season.
Jesse W Curlee retires from Supima
Following an illustrious career that has spanned over three and a half decades at Supima, Jesse W Curlee, President/CEO, has announced to the Supima Board of Directors that he will retire effective December 31, 2015. Curlee´s stewardship of the organisation during his tenure has covered a remarkable career of more than 36 years of service to Supima, its producer members and the American Pima cotton industry.