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On the rise
The increase in awareness of the damage caused by synthetic materials on the environment has led to the development of eco-friendly materials. ITJ reports on various natural fibres available.
Liva outshines in mall space with unique innovation
The study across malls showed positive consumer response with 71% consumers noticing the dropdown and 68% recalled seeing the innovative dropdown, out of which 54% appreciated the campaign.
Introducing Liva Fashion Advisors
Liva, the new age fabric brand from the Aditya Birla Group, has come out with one-of-its-kind approach for spreading awareness about the fabric and its attributes.
Lenzing's revenue up 14.3%
Lenzing, a supplier of high-quality, botanic cellulose fibres, ranging from dissolving pulp to standard and specialty cellulose fibres, to the textile and nonwovens industry, has reported €586.2 million revenue in Q12017, up by 14.3 per cent in comparison to Q12016.
Lenzing Group opens office in Istanbul
The Lenzing group, leading in the production of botanic cellulose fibres, set up its first independent sales and marketing office in Istanbul very recently. Greater proximity to customers and being present in one of the most important textile markets in the world played a key role in this decision.
Birla Cellulose at Intertextile Shanghai
Shows fashion collections made from Birla Modal and other fibres. Birla Cellulose, a division of the $40 billion Aditya Birla Group and a world leader in speciality viscose staple fibres (VSF)
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