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LIVA announces entry in saree category
After seeing the great success in the brands and women apparel categories like Stoles, Kurtis, and Leggings; LIVA from Aditya Birla Group, will now enter into the saree category.
Western wear picking up
Womens western wear accounts for 25 per cent of the Rs 78,500 crore womens wear market, as per a 2012 report by consulting firm Technopak Advisors.
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