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Infusing intelligent freshness into textiles
May 2015
If you ask Karel Williams, Global Strategic Marketing Manager (Hygiene & Personal Care) of The Dow Chemical Company, USA, what is intelligent freshness, he can talk to you for hours how freshness can be induced into the garments and home textiles, which can act on its own ´intelligence.
Jeans that stay fresher longer
October 2014
DL1961 Premium Denim, widely recognized for providing consumers with the “perfect-fitting jean,” has announced that its entire fall men’s collection will be treated with Dow SILVADUR™ Antimicrobial, which provides long-­-lasting odor control and freshness to apparel.

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