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H&M picks Eastman Naia for its eco-luxe collection
Swedish fashion retailer, Hennes & Mauritz (H&M), has chosen Eastman Naia Renew cellulosic fibres in its conscious exclusive autumn/winter 2020 collection. H&M’s sustainable womenswear collection will feature eco-luxe garments made from Naia Renew, a cellulosic yarn made from 60 per cent certified wood fibres and 40 per cent recycled waste plastics such as carpet fibres and plastic packaging.
Workwear gets sustainable & soft with Arvind x TENCEL range
TENCEL, the textile specialty fibre brand under Lenzing, has announced its partnership with the textile and garment major Arvind and have recently launched a collection of trendy, stylish sustainable shirts and suiting for men.
Titan ventures into womenswear
The Government’s initiative to promote handloom industry is gaining momentum as Titan Co has opened its first Taneira store in Bengaluru.
A brand manager of a US textile commodity, I met recently, called the trends happening in the Indian textile market as Mega Trends. Before coming to India, he had visited China and so his remarks took on greater importance.
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