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Retailers back CEA’s accreditation process
Major retailers are backing the Cotton Egypt Association’s drive to rid the supply chain of falsely labelled Egyptian Cotton™ goods. John Lewis and Dunelm, have voiced support for CEA’s new rigorous accreditation process and ability to DNA test products, and say they will continue to insist suppliers adhere to the new standard.
Welspun-CEA sign pact to market Egyptian cotton products
In a strategic global initiative, Welspun India (WIL) has entered into a co-operation agreement with Cotton Egypt Association (CEA) to promote and market Egyptian cotton products worldwide. Under the agreement, the two organisations will work together to create programmes for promotion of Egyptian Cotton logo in the retail markets across the globe.
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