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Liva outshines in mall space with unique innovation
The study across malls showed positive consumer response with 71% consumers noticing the dropdown and 68% recalled seeing the innovative dropdown, out of which 54% appreciated the campaign.
LIVA @ Kolkata Fashion Expo
This March, the textile fraternity saw the launch like no other; Birla Cellulose did a grand launch of its fabric brand, LIVA with their new stylish brand ambassador Kangana Ranaut. Expected to play a key role in producing excellent fabric to the fore, LIVA is an endeavour to reach out to the end consumer with a quality offering that is in line with current fashion trends.
A new star in fashion is born!
KK Maheshwari, Group Business Director ´ Fibres and Textiles, and Managing Director, Grasim, spoke eloquently addressing the press a few hours before the launch of brand ´LIVA´ stating that the launch of LIVA was ´indeed a defining moment for us as we take another major step forward in the continuing journey of Birla Cellulose towards achieving greater heights of excellence and growing leadership globally.
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