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Birla Cellulose is No.1 for sustainable forestry management
February 2018
Canopy’s Hot Button Issue ranks the world’s top viscose producers on their progress on eliminating endangered forests from their supply. Birla Cellulose of the Aditya Birla Group has been ranked No.1 globally by the NGO Canopy, in its Hot Button Report for it work on the conservation of ancient and endangered forests. Birla Cellulose has a ‘light green shirt’ ranking in the updated and expanded edition of the Hot Button Report released recently, which ranks 11 viscose rayon producers that represent 70 per cent of global viscose production.
Sweden keen on tie-up with Aditya Birla Group on smart textiles
December 2017
Sven-Erik Bucht Minister for Rural Affairs from the Ministry of Enterprise and Innovation Sweden arrived in Mumbai to discuss a joint project on smart textiles involving potentially Aditya Birla Group, Swedish company Domsjö and the two governments as well as the European Union. The minister visited the Aditya Birla Group Textile Research Application Development Centre at Kharach in Gujarat, which is India’s pioneer in viscose staple fibre (VSF), a man-made, bio-degradable fibre with characteristics akin to cotton. The prime aim of this visit is to boost development on smart textiles from using VSF, cellulosic fibre and pulp as an alternative to cotton and hence the Aditya Birla group is a natural fit with its easily blendable cellulosic fibre.
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