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Anti-viral fabric has fared well
Vikram Mahaldar, MD and CEO, OCM Private Limited, speaks on global market size for suiting and shirting fabrics, and performance of OCM this year.
Home textile players upbeat in difficult market
Home textiles have been a major part of global textile trade and it comes as no surprise. The ever-improving economic status of people supported by various modern financial innovations has enabled families to invest higher amounts into the home textiles segment.
Can anti-viral fabrics be the game changer?
Several big players in the industry have launched fabrics and clothing that they claim can provide protection against the COVID-19 virus. Is it really foolproof or just a marketing gimmick? The ITJ cover story delves deeper into this.
Antiviral fabric is the new normal
COVID 19 pandemic has raised the awareness about safety and hygiene with companies fast-tracking their product development processes to meet evolving market needs. Clothing brands are also snapping it up to protect fashion consumers from COVID19.
Antiviral fabric: The new buzzword
Antibacterial treatment of clothing was already relatively widespread before the Covid-19 outbreak, marketed as a way consumers could critically reduce the frequency of washing their clothes but the pandemic has hastened demand for its protective qualities.
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