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LIVA enters saree category with viscose & modal fabric
Liva has associated with leading women’s brands in India and has penetrated more than 2,000 retail outlets across the country. With an objective to bring sarees back in vogue, LIVA is all set to launch its saree with LIVA fabrics, pan India. Innovative sarees that bring the best of fashion, comfort and convenience to the consumer.
LIVA creates fashion niche in knitwear city
Liva SS16 for knits was showcased at Yarnex, the India International Yarn Exhibition at Tirupur from 10 to 12 September, 2015 at India Knit Fair Complex.
Birla Cellulose at Intertextile Shanghai
Shows fashion collections made from Birla Modal and other fibres. Birla Cellulose, a division of the $40 billion Aditya Birla Group and a world leader in speciality viscose staple fibres (VSF)
Birla Cellulose to participate at Intertextile Shanghai
Birla Cellulose, a division of the $40 billion Aditya Birla Group and a world leader in speciality viscose staple fibres (VSF) has embarked on a journey of adding more collaboration’s in China. And to do so, is participating at Intertextile Shanghai Apparel Fabrics, which runs from October 13-15, 2015 in Shanghai at stall No. 5.32, E32.
LIVA @ Kolkata Fashion Expo
This March, the textile fraternity saw the launch like no other; Birla Cellulose did a grand launch of its fabric brand, LIVA with their new stylish brand ambassador Kangana Ranaut. Expected to play a key role in producing excellent fabric to the fore, LIVA is an endeavour to reach out to the end consumer with a quality offering that is in line with current fashion trends.
LIVA to build on its consumer success
Liva recently hosted the LIVA Partner Conclave 2015 at Radisson Blu, Jaipur. This year March marked yet another milestone for Birla Cellulose with launch of ´LIVA´. LIVA has tremendous potential to revolutionise the way we think about fashion in textiles.
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