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Result(s) found: 55
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Can anti-viral fabrics be the game changer?
Several big players in the industry have launched fabrics and clothing that they claim can provide protection against the COVID-19 virus. Is it really foolproof or just a marketing gimmick? The ITJ cover story delves deeper into this.
Novel Coronavirus, Donear, Siyaram, Welspun, Arvind, And D’ Decor, Heiq Group, ‘Viroblock’ Technology, Viroblock Technology, Carlo Centonze, Heiq Group, Heiq Viroblock NPJ03, Covid-19 Pandemic, University Of North Carolina-Chapel Hill, Birdflu
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Antiviral fabric: The new buzzword
Antibacterial treatment of clothing was already relatively widespread before the Covid-19 outbreak, marketed as a way consumers could critically reduce the frequency of washing their clothes but the pandemic has hastened demand for its protective qualities.
Covid-19 Pandemic, Antiviral Fabric, Antiviral Fabrics, Donear, Welspun India, RSWM (Mayur), Arvind, Vardhman Textiles And D’ Decor, Apparel, Home Furnishing Products, Covid-19 Outbreak, Viroblock NPJ03, SARS-Cov-2, Coronaviruses, Peter Doherty Institute
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Welspun’s HygroCotton completes 15 years
Welspun India’s leading innovation brand—HygroCotton—has completed 15 years. The company has also accomplished another milestone of achieving $1 billion of global sales (FOB) since its introduction.
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Hometex going upmarket
Some textile companies are making a comeback in the home category with premium products to build better margins. No doubt, it is the grand era of the upmarket in home textiles, finds the ITJ Cover Story
Hometex, Banerjee, GSM Zero Twist Towels, Avinash Mayekar, ATE, Zimmer, Xetma Vollenweider, Matthys Group And Luwa, Welspun Trident, Indo Count, Creative, Premier, Alok, Birla Century, Mathur
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