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Home textile players upbeat in difficult market
Home textiles have been a major part of global textile trade and it comes as no surprise. The ever-improving economic status of people supported by various modern financial innovations has enabled families to invest higher amounts into the home textiles segment.
Antiviral fabric is the new normal
COVID 19 pandemic has raised the awareness about safety and hygiene with companies fast-tracking their product development processes to meet evolving market needs. Clothing brands are also snapping it up to protect fashion consumers from COVID19.
Can anti-viral fabrics be the game changer?
Several big players in the industry have launched fabrics and clothing that they claim can provide protection against the COVID-19 virus. Is it really foolproof or just a marketing gimmick? The ITJ cover story delves deeper into this.
Antiviral fabric: The new buzzword
Antibacterial treatment of clothing was already relatively widespread before the Covid-19 outbreak, marketed as a way consumers could critically reduce the frequency of washing their clothes but the pandemic has hastened demand for its protective qualities.
Welspun’s HygroCotton completes 15 years
Welspun India’s leading innovation brand—HygroCotton—has completed 15 years. The company has also accomplished another milestone of achieving $1 billion of global sales (FOB) since its introduction.
Hometex going upmarket
Some textile companies are making a comeback in the home category with premium products to build better margins. No doubt, it is the grand era of the upmarket in home textiles, finds the ITJ Cover Story
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