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Can anti-viral fabrics be the game changer?
Several big players in the industry have launched fabrics and clothing that they claim can provide protection against the COVID-19 virus. Is it really foolproof or just a marketing gimmick? The ITJ cover story delves deeper into this.
Antiviral fabric: The new buzzword
Antibacterial treatment of clothing was already relatively widespread before the Covid-19 outbreak, marketed as a way consumers could critically reduce the frequency of washing their clothes but the pandemic has hastened demand for its protective qualities.
Welspun’s HygroCotton completes 15 years
Welspun India’s leading innovation brand—HygroCotton—has completed 15 years. The company has also accomplished another milestone of achieving $1 billion of global sales (FOB) since its introduction.
Hometex going upmarket
Some textile companies are making a comeback in the home category with premium products to build better margins. No doubt, it is the grand era of the upmarket in home textiles, finds the ITJ Cover Story
Indo-US meet kickstarts drive to hit $100-bn trade in textiles
A recent conference on Textiles: America First & Make in India, Together Achieving $100 billion Trade in Textiles in Mumbai was the culmination of efforts by the Indo-American Chamber of Commerce, spearheaded by the Chief of IACC Textile Forum, Suresh Kotak, the well-known Cotton King.
A shot in the arm
With the unveiling of 207 HSN Codes for the technical textile industry in India, the Government has convincingly conveyed its seriousness to promote this industry in a big way.
Ministry signs pacts with leading cos to help weavers
The Union Textile Ministry signed agreements with leading textile playes like Raymond, Welspun, Titan, Reliance Retail and the Sachin Tendulkar-promoted True Blue, under which these companies will procure more from the weavers directly.
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